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Wednesday, October 07, 2009

SHOULD THE GOVERNMENT ALLOW FREE WHISKEY TO BE GIVEN WITH EACH CASE OF SELECTION BEER???? GO CAST YOUR VOTE!!! TWO DAYS LEFT!!!

GO CAST YOUR VOTE!!!!!


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KHL Journalist gives his views on this sad issue!!!!


randy_mckeen


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Randy McKeen views on issues


Count me among those whose eyebrows have been raised by a promotion this month at NB Liquor stores. In case you hadn’t heard, if you buy a case of the government’s own beer, you get a free bottle of whisky.



There are a number of things wrong with this promotion. Let’s face it. It’s cheap beer and cheap whisky which means this is going to appeal mostly to people looking for a cheap buzz – not that there’s anything wrong with a cheap buzz. But it seems a long ways from NB Liquor’s often stated goal of promoting responsible drinking.



There are many – me included – who feel the government should never have gotten into the beer brewing business to begin with. Selection and Selection Light were rolled out with great fanfare last March – supposedly to provide a low-price alternative to compete with cheaper suds in Nova Scotia and Quebec . But despite prominent placement in stores, sales have steadily declined - or at least they did until 200-millilitre bottles of rye were attached. On the first day of the promotion, sales of the government brands tripled.

But is that something to be proud of? The minister responsible for the Crown corporation, Greg Byrne, chose not to comment. But at least one member of his government is speaking out. Liberal MLA Abel LeBlanc, who has admitted to a problem with alcohol in his younger days, says it's wrong.

And clearly it is, even by N-B Liquor’s own standards. As part of its so called responsible drinking practice, beer cannot be sold for less than Selection's price of $18.67 per dozen. Technically, it’s not doing that itself, but it is adding an eight-dollar bonus in the form of liquor. Not only that, it’s providing easy access to a problem drinker with limited funds. .

NB Liquor, of course, denies the move is designed to boost sales for its own underachieving products. But its contention that the offer is simply a chance to test new software that lets them 'bundle' different inventory items in a single price, defies credibility. It should be stopped and someone’s knuckles should be rapped.



We offer air time for your point of view…

3 comments:

mikel said...

I don't think anybody actually believes the 'testing software' theory here, if they do, wow, would I love to sell that person real estate.
However, one thing not mentioned is that I thought they said this was a 500ml bottle of whiskey? If that is correct, then $8 is actually pretty cheap booze, so obviously ALL prices aren't more expensive in NB.

Dan F said...

"I thought they said this was a 500ml bottle of whiskey?"

http://www.cbc.ca/canada/new-brunswick/story/2009/10/06/nb-leblanc-free-whisky-529.html

"sales jumped last week when NB Liquor began giving away a 200-millilitre bottle of Seagram's 5-Star Rye Whisky, normally worth $8, to anyone who would buy a case of Selection Light."

Anonymous said...

Well, i guess this is what it takes to help us "Be in this place". Now lets try "bundling" some lovely NB made wine with say some wonderfull NB liquer and see how that makes out. Just call me, Patiently Waiting